Youth Empowerment Communications and Digital Strategy Intern

Division: National Programs

Department: Youth Empowerment

Reports to: Youth Empowerment Director

Status: Part time (10-15 hours/week)

Anticipated start date: Monday, September 9, 2024

Anticipated end date: May 30, 2025

About Adamah

At Adamah, we believe in the deep connection between people and planet, adam and adamah. Our mission is to create vibrant Jewish life in deep connection with the earth, catalyzing culture change and systemic change through Immersive Retreats, Jewish Environmental Education, and Climate Action. Every day, we inspire and empower youth, teens, families, and leaders through programs that deeply interweave Jewish tradition and the natural world, creating diverse and inclusive communities, and building a more sustainable future.

About Youth Empowerment at Adamah

The Jewish Youth Climate Movement (JYCM), for middle and high school students, and Adamah on Campus, for college students, are programs of Adamah, designed by and directed towards Jewish youth. JYCM and Adamah on Campus are actively building a joyful, resilient generation of Jewish leaders through environmental education, climate action, and community building. Led by a staff team and National Student Leadership Boards, we work with students from around the US to form chapters in their communities and lead on national opportunities, such as Jewish holiday programs, climate campaigns, immersive retreat experiences, and more. Our work ensures the Adamah values of peoplehood and planethood are embedded within Jewish communities, and led by Jewish students, everywhere. For more information, visit: adamah.org/jycm and adamah.org/campus.

Job Summary

The Youth Empowerment Communications and Digital Strategy Intern will work with both JYCM and Adamah Campus teams to support and grow these programs, with a specific focus on supporting the JYCM teen-led communications team and with the development of digital strategies across both programs.

Roles and Responsibilities

Social Media and Digital Strategy (80%)

• Create a Youth Empowerment digital strategy which includes social media and event advertisement strategies, increasing followers and engagements, developing a standard image and voice, and growing our presence across JYCM and Adamah Campus social media pages.
• Support the JYCM communications working group, including working with them to run all of JYCM’s social media accounts, helping them brainstorm posts, checking their posts for visual strategy and accessibility before approving them, and ensuring graphics for all JYCM events get made on time.
• Analyze social media metrics to help grow the JYCM and Adamah Campus accounts and reach the target audiences.
• Work with the communications working group to improve JYCM’s visual strategy and style guide and update other templates and resources accordingly.
• Create communications and visual strategy trainings and guides to be used by the JYCM Communications working group and chapters.
• Ensure digital accessibility in all communications and visual strategy by following best practices from the JYCM Digital Accessibility Guide and supporting the rest of the movement to do the same; catch digital accessibility errors on materials before they are posted and help correct them.
• Spearhead the photos and video team taking photos at each retreat, planning to ensure the movement has the photo and video content it needs.
• Work with the relevant teams to draft and send out regular Adamah Campus and JYCM newsletters and JYCM Kvutzah/Chapter Corner emails.
• Maintain and improve JYCM communications and visual strategy systems.
• Graphic design work on several specific projects, including development of a resource book and visually appealing worksheets and other materials.

Administration (20%)

• Track, update, and analyze data in data management systems.
• Back-end systems management (including resource portal maintenance, SharePoint document organization, spreadsheet management, etc.).
• As relevant: Attend weekly department meetings, monthly all-staff meetings, bi-monthly National Student Leadership Board meetings, and other meetings as required (virtual).
• Other duties/tasks as assigned.

Skills

The ideal candidate for this communications and digital strategy position will possess the following skills and experiences:

• Experience creating and/or implementing detailed visual strategy and style guides
• Experience creating communications and visual strategy guides and training materials, or eagerness to learn
• Experience educating and empowering teenage and college leaders, eagerness to work closely with them and support them to showcase their authentic voices in communications
• Experience making graphics on Canva, and excitement about making many visually appealing, accessible, creative graphics
• Experience managing organizational social media accounts on Instagram, Facebook, TikTok, and X
• Experience creating newsletters, or eagerness to learn
• Commitment to digital accessibility and eagerness to learn and implement JYCM’s digital accessibility best practices
• Familiarity with social media norms or trends
• Familiarity with environmental language, including climate justice frameworks, and sustainability initiatives
• Attention to detail; ability to catch off-brand or inaccessible elements of a drafted communication or post and correct them
• Strong project management skills
• Reliability to meet deadlines and help others do so too
• Excellent written and verbal communication skills
• Background in Jewish communal engagement a plus
• Able to adapt to changing situations
• Comfortable working virtually
• Experience in Salesforce or a similar CRM system is preferred, but not required (you will be trained to use Salesforce as an important part of this position)

Working Conditions:

• This is a part-time position, remote, with the potential to travel for in-person programs or retreats when relevant.
• The intern will work 10-15 hours/week at $15/hour.
• Occasional evenings and weekend work is a possibility.